Snacks: The Who, What, Why, and Why Not

The Who: My name’s Mike, and I’m a brand strategist and copywriter. In 2022, I moved to Vermont with Liz, and together, we started our own creative studio called Afternoon Snack, with the goal of helping local businesses grow through creativity, storytelling, and marketing strategy. I fell in love with the Upper Valley as a child, through learning to ski at Quechee Hill, eating creemees, and feeding cows in Woodstock. I’m beyond thrilled to be back in Vermont full time, and am looking forward to meeting more people in the Upper Valley community. 

The What: Afternoon Snack is a partnership between Liz and I. We created Afternoon Snack in order to focus on the work in which we specialize, namely, branding, content development, design, and marketing strategy. We each have extensive careers working on food and beverage brands, while also dabbling in other categories like health and wellness, financial services, telecom, and even B2B tech. 

The Why and Why Not: Liz and I have worked in some of the most successful advertising agencies in the US. Though our time at creative agencies in New York and Boston was inspiring, we both also felt a strong desire to change-up how most agencies approach business. Our goal with Afternoon Snack is to provide the level of creativity and expertise that marketers and business owners would expect from advertising agencies, but with a more personal and focused approach, that is also more straightforward about our bottom line. We also plan to donate 10% of our annual profits to local community organizations - more to come on that in the future! 

Thanks for visiting, and we look forward to seeing you around. 

Mike Brokamp

mike@afternoon-snack.com